Carvspianoan independent magazine about media, advertising and viral experiments

An independent magazine about media and advertising. This is not the website of any brand, agency or advertising campaign that may previously have used this domain.

Archive

Archive

Here you will find all the magazine's sections with a short explanation of what to look for in each, as well as a note on content that may previously have been hosted on this domain. If you arrived here via an old link and couldn't find the page you wanted, this section explains why.

An archive is not a storeroom for old things but a map: it helps you understand where things are and what isn't here.

— From the editors

Magazine sections

  • Home — about the magazine, five steps for breaking down a viral video and answers to frequently asked questions
  • Articles — magazine topics and the catalogue of English-language articles
  • History — a timeline of media and advertising from 1895 to video platforms
  • People and credits — the roles behind an advertising video and how to read credits
  • Collections — themed routes through the magazine's sections
  • Events — types of industry events, how festivals work and how to verify awards
  • Breakdowns — steps for analysing a campaign, signs of staging and a warning about stunts
  • Legacy awards page address — a note on the old address and how to verify a campaign's awards

About the domain's earlier content

Judging by the domain name and external links, a promotional project appears to have run here in the past. We do not know whose it was or what exactly was published on it, and we do not try to guess.

The earlier content has not survived and is not being restored. The current magazine does not reproduce or continue it. If you need copies of old pages, look for them in public web archives using the page address. Bear in mind that archived copies reflect the state of the site on the date they were saved and are not connected with the current editorial team.

If an old link points to an address that no longer exists, this is not the magazine's error: the site structure has been built from scratch. Some old addresses that other websites still link to have been kept as information pages — they are listed in the site footer under "Legacy addresses".

  • Home

    An independent magazine about media, advertising and viral experiments: history, professions, festivals and breakdowns.

  • Articles

    Magazine topics: spectacle advertising, on-camera experiments, media literacy, festivals, professions and history. Plus the article catalogue.

  • Legacy address: awards page (in Russian)

    What used to be at the legacy awards page address and how to verify a campaign's award yourself.

Sources

  • Carvspiano magazine content
  • Public web archives

Historical information is based on publicly available official and encyclopedic sources. Festival rules, categories and entry conditions change — check them on the organisers' official websites.